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Digital Marketing, SEO, Web Design, WordPress

WordPress SEO Basics for Beginners

If you need to get more traffic to your website, then you need to pay more attention to your WordPress website SEO and follow WordPress SEO best practices. Because most WordPress SEO tutorials are too technical for beginners, we decided to write this basic WordPress SEO for new users.  You might have heard from WordPress experts or read in any article that WordPress is SEO friendly. This is the reason why more than one-third of the worlds’ websites are made with WordPress. Despite WordPress generate code following the SEO best practices, you still need to take some steps to properly optimize your WordPress website SEO.   SEO General Overview As a beginner, we know that the idea of optimizing your WordPress website SEO could be intimidating at first. But don’t worry it doesn’t have to be complicated to get started with optimizing your WordPress optimization. Before we get to WordPress SEO optimization, let’s briefly talk about SEO in general and continue to WordPress SEO basics after that.   What is SEO?  SEO Search Engine Optimization is a strategy or some actions taken by website owners to increase the quantity and quality of the traffic who visit their website by ranking in higher positions in search engine result pages. Search engine optimization is simply about building an SEO-friendly site and on-site optimization. What is the Importance of SEO? Search engines are the biggest source of traffic on the internet, but the point is search engines use advanced algorithms to properly understand and rank websites on the search result page. However, these algorithms are not perfect. They still need your help to understand your website’s content to rank it properly on the search engine result page. If your website content has no optimization, the search engine algorithms won’t understand it and won’t know how to rank it. In this case, you might lose a lot of traffic. It’s really important to make your website search engine friendly and always try to optimize it to maximize your search engine traffic. Let’s dive deeper into SEO basics that will help you start your search engine optimization journey. An Early Important Step Towards Optimizing Your Website: Choose a Reliable Hosting Provider The first step that has a big impact on your website performance and speed is your web hosting quality. The performance of your website has a direct relationship with your website SEO, so the better your website performance is, the more your website will have good optimization for search engines. Choosing a good reliable hosting provider is a crucial step for optimizing your website SEO and performance. You also need to choose the right web hosting option for you, either it’s shared hosting or a VPS server, it depends on your needs, website type, and how big your traffic volume is. WordPress SEO Basics Advanced SEO techniques could get technical, but just learning the basics tips of SEO to optimize your site can give you a noticeable boost in your website’s organic traffic.  If you are already using WordPress, you don’t have to be a tech guru to use the basic techniques that we’ll discuss below, so let’s start.  1. Check Your WordPress Website Visibility Settings: WordPress comes with an option to hide your website from search engines, and its purpose is to give you some time to work on your website before it’s ready to go public. For example, choose your favorite theme, add your website content, and so on. Sometimes this option can get checked by mistake which prevents your website from showing in search engine results on pages. So if your website isn’t appearing in search results, the first thing you need to do is to make sure to uncheck this option; you can do that by logging into your WordPress admin area then go to Settings >> Reading, scroll down to the “Search Engine Visibility” section and make sure that the option “Discourage search engines from indexing this site” is unchecked. 2. Use SEO-Friendly URL Structure in WordPress SEO-Friendly URL means that the URL contains words that explain the page’s content. These words are easy to read and understand by both humans and search engines’ algorithms. EXAMPLE OF SEO-FRIENDLY URL: https://www.HOSTILICA.com/web-hosting/ https://www.HOSTILICA.com/register-domain/ Notice that these URLs are readable and you can easily guess what you’ll see on the page by just looking at the URL permalink. EXAMPLE OF NON-SEO-FRIENDLY URL: https://www.HOSTILICA.com/?p=1934874 / https://www.HOSTILICA.com/hUle2934874/ Notice that these URLs just contain some numbers, so you can’t guess what you’ll see on the page by looking at the URL permalink. When you use a URL-Friendly structure with your WordPress website that improves your chances of getting better ranking positions in the search engine result pages. You can change your WordPress settings to use SEO-Friendly URLs by logging into your WordPress admin area, then go to Settings >> Permalinks, then select the “post name” option and click on the “Save Changes” button, then it’s Done! 3. Choose an SEO-Optimized Theme If you use a poor code that has no optimization WordPress theme, it will probably slow down your website. Also if your website takes more than 3 seconds to load, according to the latest studies you might lose more than 50% of your traffic, this will increase your bounce rate and affect your profit. You need to choose an optimized theme and load it as fast as possible to keep your users happy. An SEO-optimized WordPress theme needs to be well structured to help search engines understand its pages and content correctly. For example, if the theme has bad-structured HTML tags, this will affect your rankings in the search engine result pages. So, choose your WordPress theme carefully and check the theme reviews before you use it. 4. Set Up a WordPress SEO Plugin – Yoast SEO One of the best benefits of WordPress is that it has a plugin for everything. There are thousands of WordPress Plugins. When it comes to WordPress SEO plugins, you’re most likely to choose Yoast SEO Plugin because it’s an effective solution. It’s like a complete SEO

Digital Marketing, Reseller, Web Hosting

How to Market Your Reseller Hosting Business

Starting a reseller hosting business is one of the best opportunities in the online business field, it’s not difficult to start with. But the most important part of the reseller business is how to market it. This article will talk about creating a marketing plan and the top marketing channels to market your reseller hosting business. So, let’s get started. The Marketing Plan Purpose and Importance Considering the marketing plan of your reseller business is the most important part of it because every business needs one. It doesn’t matter if you’re a one-person service provider, a startup, or a corporation with thousands of employees. At the end of the day, marketing drives sales, and without sales, you wouldn’t have the money to stay in business in the long-term. The purpose of the marketing plan is to decide how you will sell your services or products to the right consumers. The focus here is on the key people who are most likely to buy your product. Here you focus on determining your target audience and answering the question of what problem do I solve for my customers and what makes me different from my competitors? A marketing plan is crucial because it helps you drive more sales for your business; when you target the ideal customer, you increase your chances of converting leads into sales. Top Marketing Channels for Your Reseller Hosting Business Here we’ll discuss top marketing channels and ways to help you successfully market your reseller business. You can review these topics and try to use them to help you grow your reseller business. Start a Blog Starting a blog and publishing useful content to your potential customers adds value to them and is one of the most effective ways to market your business. Your customers will love your content, this way, you will build a trust relationship between your business and your customers. Email Marketing Email marketing is still considered one of the strongest ways to market your services. Plus, it’s not difficult to do. If you’re blogging regularly, so the content creation part of developing an email newsletter will be already done, all you’ll have to do is link your content in your emails. Search Engine Optimization SEO marketing is essential for getting a good amount of organic traffic to your website and for getting good search engine rankings. Focusing on SEO fundamentals like keyword research, awareness of meta tags, backlinks, removing broken links, and so on is a good start for you in search engine optimization as a marketing channel to help you gain more potential customers. Social Media Marketing Social media marketing is one of the most important channels to market your reseller hosting business. Start from creating informative profiles for your business on all of social media websites, then start to share some valuable content with them on a regular basis. Also, social media advertising is one of the best ways to invest in your marketing plan, which helps you reach more potential customers all over the world who care about your services and products. Google Ads While you’re working on your website SEO to gain organic ranking on search engine results, there is a faster way to rank your website with Google Ads. It’s a professional way to reach your potential customers who are searched on a specific search term that is related to your business. Customer Reviews People reviewing and describing your business and services are more valuable than you describing it, so it’s very important to take customer reviews regularly, whether it’s good or bad. They should be featured on your website; it builds more trust between you and your potential customers. Always encourage your customers to write reviews about your business with all possible ways, rewards, surveys, and so on. Final Thoughts Once you’re here, you probably have a reseller business or you’re thinking of starting one. If you’re thinking of starting your online business, and you like the reseller hosting business model, so what’s stopping you? You can read more about reseller hosting, what is it and how to get started with it, plus the marketing techniques that you’ve learned today will help you a lot in your business’ marketing. Are you interested enough? So, pick the perfect reseller plan today and start your success journey with us!

clm
Digital Marketing

How to Use CLM in Your Ecommerce Strategy

CLM is easy to understand, you can check the definition from a previous article “What is CLM“. but how can you use it in your eCommerce business? While the process of customer lifecycle management is different for every business, here are some smart tips to help you make the most of it. 1. Make ads and content that cater to different stages of the customer’s life cycle. Your marketing campaigns and content should address the need or interest of your audience at the time they encounter it. This is the key to success and part of why CLM is so important. A message tailored to their journey will work best for prospects who are just hearing about you and customers who have been with you for many years. When planning your marketing and advertising strategies, consider what customers are thinking and feeling at each stage in the customer’s lifecycle. Then, create messaging that matches. 2. Keep track of your relationships with customers and leads. CLM is only possible if you know where customers are at each stage of their customer lifecycle. This means that you need to keep track of all information about how people have interacted with your brand. There are some legal and ethical limitations such as GDPR to how much data and tracking you can (or should) do however, there’s still plenty of information you can reasonably collect and save without crossing any ethical lines. It’s possible to keep data about whether customers have downloaded ebooks, which products they’ve bought, what offers they responded to, and what customer service interactions they had in the past. These are all ethical and expected. It is a smart decision to invest in customer relationship software (CRM), or any other type of database, to organize this information and make it available for customers and marketers. 3. Personalize wherever possible This strategy can benefit from the (ethical data) you have collected in the last step. You can use the information you have learned to send your contacts content and offers relevant to their interests. You can do this by creating segmented email addresses based on what products or content they are most interested in. A person who has not yet purchased beauty products may not be interested in your latest line of healthy snacks. However, they will want to hear about the upcoming sale of their favorite brand of makeup. 4. Prioritize customer service It doesn’t matter if you have great products or brilliant marketing. But if customers have a bad experience with your company, it is not worth the effort. It’s possible to be dead to them. Research from Zendesk found that around half of customers will leave a brand after one bad experience, and 80% will surely leave after the second. If you want your brand to be successful beyond the point of conversion, it is important to provide consistent, quality customer service. This is key to loyalty. 5. Reward your best customers. Loyal customers make a difference. To get a customer to become a loyal customer and advocate for your brand, they will need to be more than satisfied with good customer service. You should think about how to reward customers for loyalty and advocacy. A good way to do this is by creating a loyalty program, amplifying their voice on social media by sharing their posts about your products, or sending special offers and coupons based on actions they take.

Digital Marketing

What is Customer Lifecycle Management (CLM)

Customer lifecycle management (CLM) is a key concept to help you build a solid online business strategy and it’s high time you learn about it if you want your online business to grow and prosper. What is Customer Lifecycle Management? Customer lifecycle management refers to the process of understanding the customer’s typical lifecycle and tailoring your strategy accordingly. The customer lifecycle describes all the stages a customer experiences throughout their relationship with your brand. There are a few reasons why customer lifecycle management is important: It allows you to provide relevant marketing messages. If you know where your customers are in their customer lifecycle which in turn will make your marketing more relevant and effective. Can result in increased sales and customer retention. More money is what you get when your marketing is more effective and leads to more sales and repeat customers. It allows for better analysis. Different parts of the lifecycle will have different behavior. This allows you to better understand the behavior of different tactics and allows you to analyze them more effectively. Five Stages of the Customer Lifecycle Depending on what type of business you run, the details of the customer’s lifecycle may look different. In most cases, however, it can be broken down into five major stages. 1. Awareness Marketing tends to focus on the awareness stages. These are the ads and content that you create to get your brand on the consumer’s radar. For any stage to succeed, awareness is essential. It is vital, but marketing strategies can over emphasize it in comparison to other stages. 2. Conversion Once you have attracted a customer’s attention, the next step is to convince them to buy. Conversion (or acquisition) is the moment when a consumer takes that first step to becoming a customer. This is the second of five stages in customer lifecycle management. 3. Nurture It is more profitable to retain customers that you have already earned than to focus on new customers. This is where nurturing comes in. Invest in the purchase of the one-time item and building a relationship with it. Send follow-ups with professional business emails and create marketing materials focused on how to use your products or get the most of them. Offers and coupons that are tailored to your customers may be a good idea. Also, ensure exceptional customer service and product quality. 4. Retention When all the nurturing is paying off and customers return for more, that’s called retention. For consumable products and subscription software, retention rates (discounted) are binded to the time when a customer has the chance to renew or cancel. It refers to customers making additional purchases from your website for the same or other products. 5. Advocacy While retention is great, there are ways to go beyond that. Advocacy refers to when loyal customers love your brand and products so much that they talk about you on social media. They also tell their friends about you, share case studies, or give testimonials. You can earn advocacy by providing great customer service and a great product. You can also encourage your customers with loyalty and referral programs. CLM plans for the entire experience not just sales Every business should strive to earn sales. Loyal customers will help you go further. CLM will change the way you view your customer relationship. It will allow you to think differently about how you interact with customers and make sure you work as hard as possible to retain their loyalty.

Digital Marketing, Web Hosting

Web Hosting Customers’ Needs

We have to admit that many companies offer very similar products and services. This is especially true for web hosting. You can search the internet for “shared web hosting” and you will see a vast array of companies that could offer what you need. Many companies offer unlimited storage, unlimited bandwidth, and 24/7 support to make them stand out from other “unlimited” companies. Over two decades of experience in the Internet industry, I’ve met many people who use web hosting companies. Some people are happy to rant about their web hosts. Others, however, are steadfast in their support of their provider. It’s almost like they take pride in finding a web host that offers the service they want. We can tell you what happy customers have told us. This is a list with comments from their customers. These comments are something you might want to consider if you are planning to start a reseller hosting business. It all revolves around customer service, as you can see. 1. They answer the mobile phone Some of the most persistent complaints we’ve heard about are being told that all operators are busy and asking them to hold and then being stuck in a phone queue for hours. I’m not sure if they are fishing tales. However, people have said that they were on hold for as long as 2 hours. If someone is actually placed in a maze with pressing numbers, only to be brought back at the beginning of the process and forced to listen to the exact same song indefinitely, then offering 24/7 support is nothing but a cruel joke. It really makes a lasting impression when people answer the phones quickly. 2. They respond to emails According to people, web hosting companies are called when they can’t get their email queries answered. Nearly all people receive an immediate auto-response, which tells them that someone will be in touch shortly. It seems that web hosts can be very slow in following up with customers. Some companies don’t respond to emails for weeks. And when they do, it is often without any explanation. People are happier when they get their emails answered promptly. 3. They read emails The fact that people receive email replies that don’t respond to their questions correctly is a major problem. People are just too stressed in this age of the Call Center. It is difficult to find the right answer to your query. Support staff tend to ignore keywords in emails and just dump links to videos or pages of information in replies that have little to do with the query. People are more likely to praise providers when they get the answers they seek. 4. There is continuity People write to web hosting companies after receiving an incontinence email response. Unlike Mike, they now have to deal with Omar, who wants to know “How can you help me?” This raises blood pressure and causes tempers to flare. The top-rated companies have a tendency to assign customers to specific staff. This means that support staff may be able to recall the original issue. 5. They are grateful for my custom Web hosting customers often feel invisible once their websites are running smoothly and without any issues. Many web hosting customers I know have been with the company for many years. They rarely hear anything from their web host, except when payment is due. Regular contact with web hosts is what makes customers happy. They often receive deals that do not have to do with web hosting, such as a discount for a region-specific holiday. This is the kind of thing that matters. It is important. It is a topic that people talk about. 6. They provide a great customer experience Bad news travels much faster than good news. Good customer service hints at the entire web hosting experience, including performance, support and ease of use. Information should also be easily accessible. A good customer experience is when customer issues are resolved in a timely manner and get an email that informs them either their issue is resolved or how to resolve the issue. Everything is as simple as possible for customers so that they can complete their tasks when and where they are most comfortable. Although we believe everything we wrote seems to be common sense, it is clear that companies have difficulty with commonsense. There are obviously costs. However, for web hosting companies, returning customers are essential. If you and your staff don’t work together to address your customers’ needs, you could lose out to companies who address them better than you. You can let HOSTILICA take care of all that by signing up for one of our reseller plans, where we will onboard and take care of each one of your customers

signs you need SEO help
Digital Marketing, SEO

5 Signs You Need SEO Help

We’re sure that you have received a lot of emails from companies offering services to maintain your website and get a return on investment. You can’t spend all your money on one service. You need to determine which services are essential for your business’ success. SEO may be one of the services you are offered. We can help you decide if it is worth your investment. These are the signs you should be looking for to determine if it’s time to invest in SEO help. Your website is now up and running. Although you may have spent a lot of money to create a responsive website for your business, it is useless if no one can find it. No matter the reason you created a website it won’t be able to reach your goals without traffic. SEO is the best way to get people to visit your site. SEO can drive the traffic you need to your website, making your efforts worthwhile. Your site has very little or no content Let’s suppose you have a website that is great for your business. It contains all the details about your past work and services. It may seem like all you need is that website. Content is the king in SEO. Regular content creation is an organic and easy way to increase your site’s visibility and gain Google’s favor. Don’t worry if you don’t consider yourself a content creator. Professional SEO services often include content writing so that your website can get original, handcrafted content. You don’t show up on Google’s search results Open another tab in your browser to search for your business on Google. We’ll wait for you, don’t be alarmed. If your brand appeared on the first page, that’s perfect. If not, it may be inaccessible. Customers seldom look beyond the first few results. Failure to appear on the first page can lead to disaster. Your website isn’t getting enough traffic. One positive sign is a steady increase in website traffic. If you’ve already installed Google Analytics, you can monitor how many people visited your site in a given time period. You might consider using SEO services to improve the numbers. Long-term results are what you want. SEO can be expensive and time-consuming. You should invest in it. SEO can be beneficial for any size business, no matter how small. SEO is a long-term effort that takes time. Conclusion SEO is crucial for any website; however, you don’t necessarily need to hire a professional to do it for you. You can do it yourself. If you don’t know where exactly to start in SEO, check out our comprehensive SEO guide. Did you know that your website speed also affects your ranking? Hostilica’s SSD hosting will never hold your website back

What is AB Testing
Digital Marketing, Web Development

What is A/B testing?

A/B Testing is when you test two or more versions of a page, plugin, or section of content to compare which performs best. In web development, A/B Testing allows you to see beforehand what the end result of your SEO Optimizations will be which in turn makes it easier for you to fine-tune your page or plugin to meet your business goals and make changes if the need arises. It is one of the most important things any web designer can do. A/B Testing benefits and use cases There are many benefits of A/B Testing and how it can help your site. With A/B Testing, you are able to understand which version has the biggest impact on your rankings. A/B Testing saves you money by enabling you to focus your time and effort on making a great product or service and not waste money on trying to figure out which version performs best. A/B Testing is extremely flexible and allows you to run many tests simultaneously and understand how people use your product or service to optimize for usability. A/B Testing is the key to online marketing strategies that truly work. You may ask how this helps online marketing strategies? By using A/B Tests, you can determine exactly which version/content of your website performs best and make the appropriate changes. A/B Testing allows you to test many variations of one thing simultaneously. You may want to run two different versions of the same product/content/design and run A/B tests on each one. However, before you do A/B Testing, you should decide which versions you wish to test and how you wish to implement the changes once the tests are complete. A/B Testing is cost-effective because you only pay for the number of visitors who perform a certain action. Typically this means you will need to send two different versions of the page. Google’s AdWords platform can efficiently track how many visitors click on an ad and how many of these visitors go on to purchase a product. A/B Testing costs less than traditional split testing because there are fewer variables for the advertiser to control. A/B Testing is ideal for small niche products that are difficult to find traffic for conventional split testing. A/B Testing is practical for companies that want to understand their conversion rates without spending large amounts of money to conduct market research or hire consultants. A/B Testing allows you to compare two different versions of the same page without using costly Google AdWords campaigns. A/B Testing is also useful for companies with a large variety of products or services but want to test a particular aspect of their performance.  A/B Testing is also useful for companies that want to understand their overall performance and track the effectiveness of their marketing campaigns. To perform an A/B test, you should also have a copy of your website’s source code. This allows you to detect problems in the source code that may prevent you from optimizing for A/B Testing. In addition to performing A/B Testing, you should also implement a call-to-action, also known as a trigger, so that visitors will always be prompted to enter information. A call-to-action ensures that users will perform a certain action, such as entering their first name and email address, after which they will be directed to your sales page or sales letter. If you would like to know more about software development processes you can check out article on SDLC which explain all the processes involved in software development

WordPress SEO
Digital Marketing, SEO, Web Design, WordPress

Why WordPress is the Best CMS for SEO?

Are you having trouble with your website SEO? Suffering from low traffic? Are you looking for the best SEO-Optimized CMS? Then you must put WordPress into your considerations. Since WordPress was released in 2003, it has never stopped growing. In fact, according to W3Techs WordPress now powers more than 39% of all the websites on the internet, and it powers more than 63.7% of all websites whose content management systems. If you are wondering why WordPress is so popular? There are many reasons behind its popularity such as high performance, ease-of-use, redundant themes and plugins, and many more. But when it comes to online marketing and search engine optimization WordPress is the best. Here are the reasons why WordPress shines in the SEO part: WordPress Cares About User Experience Most of WordPress’s themes and plugins are well-crafted to work together to make websites more user-friendly and professional. which makes visitors enjoy and have a smooth experience on a WordPress website and stay longer on it. If you don’t know, Google search engine algorithms care about user experience and reward websites that provide a good user experience. So, WordPress helps you create a great user experience on your website that all search engines would love. WordPress Support SEO-Friendly Permalinks (URLs) WordPress makes it easy for you to make your website’s URLs SEO-Friendly, for example instead of a URL like this “https://www.websiteName.com/blog/p=39883948PuU320/” you can make your website’s URL like “https://www.websiteName.com/blog/post/marketing-tips” this permalink is more human-readable that makes your user understand what your website is about just by looking at the URL. In addition to that, you can put your keywords in the URL which also helps search engines to understand what your website is about more easily which means your SEO-Friendly permalink doesn’t only look good and human-readable. It will also help you with your website search ranking. WordPress Makes it Easy for You To Manage Metadata SEO metadata and titles help search engines understand your website content. They tell search engine crawlers what your web pages are all about. When you plug relevant keywords into your metadata and titles, your website becomes more likely to rank well for those keywords in the SERPs Search Engine Results Pages. You can easily install an SEO plugin such as Yoast SEO; this plugin helps you to manage all of your post’s metadata in just a few minutes. WordPress makes it simple to optimize Your website’s images for SEO We all know that images are essential for blog posts. They help you make your posts more interesting and readable for visitors and improve visitors’ engagement on your website. But you need to optimize your images to help you with your website search engine optimization. For example, you need to add alt text (alternative text) to every image and resize them so they don’t slow down your page loading. Here are some examples of how you can optimize your website’s images with WordPress: WordPress allows you to create alt text (alternative text) for your images to add keywords as images description, and search engine crawlers will notice that and help you rank better. You can use a WordPress plugin that automatically creates alt text for each of your images. You can resize your images to improve your WordPress website performance and page loading. And much more, with WordPress you can make your website’s images well-optimized and rank better on search engine results pages. WordPress Cares about Performance Website performance and Page Speed is an important Google ranking factor in mobile search, so if you have a slow website, your website will be pushed down on Google SERPs. WordPress has many amazing plugins that help you improve your website performance and page speed from many angles such as optimizing images for fast load, compressing your documents and past images to boost your website speed, and much more. You can read further about WordPress optimization and the Best WordPress optimization plugins to really understand all of the ins and outs of this topic. WordPress is Mobile-Optimized Mobile usage has grown by 222% in the past seven years versus desktop usage. You can take a look at the statistics of mobile usage to realize how big it is. This means your website must be mobile-optimized otherwise, you’ll lose huge traffic. The great news here is if you’re using WordPress for your website, you don’t need to do anything because most WordPress themes are mobile-optimized already. WordPress is easy to Integrate with Most Popular Software WordPress after all of this popularity and usage has become easy to integrate with the most popular software, which means you can easily integrate your WordPress website with social media campaigns, email marketing software, SEO tools, analytic tools, and more. You will find that most good, popular software applications are easy to integrate with WordPress websites. WordPress Has the Best SEO Plugins With WordPress, search engine optimization is made simple. All you need is to install the right plugins to simplify the process of making your website SEO better. Among all of CMS, WordPress has the best plugins for SEO, such as: Yoast SEO: This will help you optimize your website content and make better keyword-focused content, optimize your website metadata, titles and meta description, and much more. Google XML Sitemaps: Sitemaps are essential for helping search engine crawlers easily understand your website. With this plugin creating complex XML sitemaps is made easy, and every time you post a new article or create a new page, this plugin notifies search engine crawlers of your website’s new content. Google Analytics by MonsterInsights: With this plugin, you literally don’t need to leave your WordPress dashboard to see your Google Analytics reports, you can study your website pages in great detail and well-crafted statistics so you can optimize your content more and more, plus you can track your banner ads, affiliate links’ clicks from it, and many more powerful tools with this awesome plugin. Are You Still Asking, What is the Best CMS for SEO? I think that you can easily answer this

does-shared-hosting-affect-your-website-seo
Digital Marketing, SEO, Shared hosting, Web Hosting

Does Shared Hosting Affect Your Website SEO?

As we know, the SEO strategy is an essential key to the success of your website; however, SEO is not just about making your site mobile friendly, using the right keywords in the right place, and posting useful strong content for your audience; it also, there is a technical aspect to consider for your SEO strategy to succeed. Will Shared Hosting harm your SEO? To understand this topic, we’ll put together the key points that you need to know about the relationship between shared hosting and SEO. First of all, Shared hosting is not a ranking factor According to Matt Cutts, former head of search quality at Google, your hosting type/option is not a ranking factor in Google’s Algorithm because they understand that you can’t control who else is on your IP address: However, many factors have an indirect affection on your site ranking. For example, your hosting performance can affect your ranking. Let’s dive into our list of the key points that you need to know about SEO and Shared hosting: Website Speed: The loading speed is an essential key to rank your website. If you have a slow-loading website, it will negatively affect your UX, plus it will affect your website ranking. Google said Page speed is a ranking factor. All of that because simply people don’t have the patience for slow websites. According to Google Research, most mobile users leave any page that takes longer than 3 seconds to load: So, if you’re on a host that ends up slowing down your website page loading, then that will affect your rankings. Datacenter / Server location: Another critical point that could affect your website’s speed is the host server location or where your files are stored. Having a server that is very far from your users’ location may negatively affect your website speed. But, you will be wasting your time trying to find a host near people living in different locations in the world. So, if your site attracts global traffic, then your server location will not be a big problem, or you can get around this by using a CDN. Just consider this factor if your target audience is mostly living in one country. Learn more about Hostilica’s servers’ location. Uptime and Downtime: Without surprises, you should already know that your website downtime and uptime both affect your Google rankings positively or negatively. If your website goes down for extended periods, it will affect visitors’ attraction because you will not reach the top of the SERPs (Search Engine Results Page) if this is your case. As with slow loading websites, users aren’t likely to revisit your site. For a better understanding of this topic, you can also take a look at these two articles: Downtime for the World’s Top-50 E-Commerce Websites Performance of the World’s Top 50 E-Commerce Websites To understand how important your website’s uptime and downtime, you may need to take a look at the charts linked above of the Downtime of the world’s top-50 eCommerce websites. You need to know that Google continuously tries to shift its rankings algorithm to these sites that value their users and give them a better user experience. By the way, you should know that Hostilica’s servers guarantee 99.99% uptime. [themify_layout_part slug=”web-hosting-discount”] Website Security: You must know that security breaches always cause SEO problems. Google research proved that security breaches can lead to technical difficulties that may prevent Google from correctly ranking your website pages. These are the top two security points that affect your website SEO: HTTPS is an important ranking signal Blacklisting is also a significant key to your rankings. If you want to go deeper into this topic, you may want to look at this article about the relation between SEO and your Website security. So, that’s why it’s essential to choose a web hosting option that’s known to be secure because you don’t want your website SEO to go wrong because you chose a hosting option that leaves your site open and vulnerable to attacks. Quick Note: HOSTILICA not only guarantees you 100% secure shared hosting servers but also offers many security tools to help you achieve a high level of security on your website. Final Thoughts I guess it’s clear that choosing shared hosting as a hosting option will not ruin your SEO rankings. You can also see that on many websites that are on shared hosting servers but have a good SEO ranking result. You just have to understand what are the factors that could affect your SEO rankings as we mentioned above. So as long as you keep these factors in mind, you will be good to go. Rely on shared hosting from HOSTILICA [themify_layout_part slug=”web-hosting-discount”] Hostilica offers a variety of hosting options that are meant to suit your needs and are designed to support you in many directions, for example, Servers with 99.99% uptime, More secure with their security tools, and much more.

WordPress SEO plugins
Digital Marketing, SEO, Web Hosting, WordPress

Best WordPress SEO Plugins

In this article, we will introduce to you the Best WordPress SEO plugins. If you have built a great website and spent a lot of time creating amazing content for it, but didn’t care about search engine optimization – SEO, then don’t expect to get a lot of traffic from search engines! Organic search traffic is considered as the key metric for defining content success in 2020, also SEO is regarded as the best way of enhancing the content performance based on SEMruch survey. When it comes to WordPress search engine optimization, you must get some help from WordPress plugins (Find out what are WordPress Plugins) to optimize your WordPress website for the search engines. Since you’ll find hundreds of WordPress plugins for SEO, today we’ll highlight some of the best WordPress plugins for search engine optimization. Let’s get started with our list. Yoast SEO Plugin: Yoast SEO plugin is the most used SEO plugin by WordPress users. It offers a wide range of features to optimize your WordPress website for search engines, including: Optimizing title tags and meta descriptions for every page and post. Analyzing your website pages and posts. Creating an automatic XML sitemap. Connecting your website to the Google search console. Plus, tons of other great features. SEMrush SEO Plugin: One of the best when it comes to on-page SEO plugins for WordPress. It provides you with instant SEO recommendations for optimizing your website content based on your given keywords, some of its other features: Suggestions for content enhancing and readability score. Suggestions for keywords for better targeting. Plagiarism checking for your website content. Linking recommendations and checks for any link errors. Rank Math Plugin: Rank Math plugin helps you optimize your WordPress website not only for search engines but also for social media. It’s a widely used plugin and considered one of the best SEO plugins, some of its features: Integration of Google schema and search console. Providing real-time insights for your posts. Making redirections and 404 monitoring. SEO for WooCommerce, and a lot more features… Google XML Sitemap Plugin: This plugin generates a sitemap for search engines like Google, Bing, and Yahoo. This sitemap will help search engines crawl and index all of your website parts. Its features: Automatically update your website sitemap whenever you create a new page or post. It’s easy to use and work with. All in One SEO Pack Plugin: With more than 2 million websites using this plugin, it’s a popular choice for optimizing on-page SEO. It has a lot of features to help you boost your website SEO including: Helps you with title tags, meta descriptions, and graph tags. Generates image and XML sitemaps Has an easy integration with WooCommerce. Google Analytics MonsterInsights Plugin: This plugin enables you to check your Google analytics without leaving the WordPress dashboard, some of its features: Provides many reports, such as audience, content, behavior, e-commerce, and search console report. Helps you track your website traffic and user engagement. Has link tracking features. All in One Schema Rich Snippets Plugin: It’s the most popular plugin when it comes to schema markup for WordPress. Rich snippets are very important for your website SEO and increasing your organic clicks. Some of its features: Has a wide range of schema types such as articles, reviews, products, and recipes. Useful for eCommerce websites. Broken Link Checker Plugin: This plugin is super helpful for managing your website broken links and missing images because if you have any broken links or missing images, it will affect your search engine’s ranking. Some of its features: Notifies you about any broken links and missing images on your website. Prevents search engines from following broken links. SEOPress Plugin: SEOPress is a simple SEO WordPress plugin for both beginners and advanced users with many features including: It’s an all-in-one SEO plugin for optimizing your WordPress website. Content analysis with unlimited keywords suggestions. Helps you optimize meta descriptions, sitemaps, etc. All in One WP Security & Firewall Plugin: This plugin is one of the best WordPress security plugins. It provides advanced security measures for your website. As you know that security matters for better ranking. Some of its features: Scans your website for any security vulnerabilities. Shows how secure your website is. Enhances your overall website security. W3 Total Cache Plugin: This plugin works on your WordPress website speed and is considered one of the best WordPress cache plugins. Since your website speed matters for SEO, this plugin will help you speed up your website, thanks to its features: Improves your overall site performance. Enhances and reduces page load time. Saves a considerable percentage of bandwidth. Lazy Load Plugin: Lazy Load plugin is another plugin by WP Rocket, and it’s one of the best WordPress performance plugins. It helps you optimize your website performance by displaying the images only when they’re visible to the visitor, which reduces the HTTP requests and increases your website speed. Works with images, thumbnails, widgets, avatars, and iframes. Boosts up your website speed. EWWW Image Optimizer Plugin: Another factor for optimizing your website is to optimize your website images by reducing their sizes. This plugin is very powerful when it comes to image optimization, some of its features: Automatically optimizes your images when you upload them to your website. Optimizes previously uploaded images. Unlimited file size. Final Advice: When it comes to WordPress search engine optimization, there are many factors you should work on, as we mentioned, some of the best WordPress SEO plugins will help you achieve your goals. but as a final advice, you should consider working on your SEO on and off-page plus working on your website security and performance optimization because it’s never about keywords and meta tags only, it’s an overall optimization work on your website to reach a good ranking level on the Google SERPs – Search Engine Result Pages and start getting more organic traffic. You can also read about: Why WordPress is the best CMS for SEO?

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