Does Shared Hosting Affect Your Website SEO?
As we know, the SEO strategy is an essential key to the success of your website; however, SEO is not just about making your site mobile friendly, using the right keywords in the right place, and posting useful strong content for your audience; it also, there is a technical aspect to consider for your SEO strategy to succeed.
Will Shared Hosting harm your SEO?
To understand this topic, we’ll put together the key points that you need to know about the relationship between shared hosting and SEO.
First of all, Shared hosting is not a ranking factor
According to Matt Cutts, former head of search quality at Google, your hosting type/option is not a ranking factor in Google’s Algorithm because they understand that you can’t control who else is on your IP address:
However, many factors have an indirect affection on your site ranking. For example, your hosting performance can affect your ranking.
Let’s dive into our list of the key points that you need to know about SEO and Shared hosting:
The loading speed is an essential key to rank your website. If you have a slow-loading website, it will negatively affect your UX, plus it will affect your website ranking. Google said Page speed is a ranking factor. All of that because simply people don’t have the patience for slow websites.
According to Google Research, most mobile users leave any page that takes longer than 3 seconds to load:
So, if you’re on a host that ends up slowing down your website page loading, then that will affect your rankings.
Datacenter / Server location:
Another critical point that could affect your website’s speed is the host server location or where your files are stored. Having a server that is very far from your users’ location may negatively affect your website speed.
But, you will be wasting your time trying to find a host near people living in different locations in the world. So, if your site attracts global traffic, then your server location will not be a big problem, or you can get around this by using a CDN. Just consider this factor if your target audience is mostly living in one country.
Uptime and Downtime:
Without surprises, you should already know that your website downtime and uptime both affect your Google rankings positively or negatively. If your website goes down for extended periods, it will affect visitors’ attraction because you will not reach the top of the SERPs (Search Engine Results Page) if this is your case. As with slow loading websites, users aren’t likely to revisit your site.
For a better understanding of this topic, you can also take a look at these two articles:
- Downtime for the World’s Top-50 E-Commerce Websites
- Performance of the World’s Top 50 E-Commerce Websites
To understand how important your website’s uptime and downtime, you may need to take a look at the charts linked above of the Downtime of the world’s top-50 eCommerce websites.
You need to know that Google continuously tries to shift its rankings algorithm to these sites that value their users and give them a better user experience.
By the way, you should know that Hostilica’s servers guarantee 99.99% uptime.
You must know that security breaches always cause SEO problems. Google research proved that security breaches can lead to technical difficulties that may prevent Google from correctly ranking your website pages.
These are the top two security points that affect your website SEO:
- HTTPS is an important ranking signal
- Blacklisting is also a significant key to your rankings.
If you want to go deeper into this topic, you may want to look at this article about the relation between SEO and your Website security.
So, that’s why it’s essential to choose a web hosting option that’s known to be secure because you don’t want your website SEO to go wrong because you chose a hosting option that leaves your site open and vulnerable to attacks.
HOSTILICA not only guarantees you 100% secure shared hosting servers but also offers many security tools to help you achieve a high level of security on your website.
I guess it’s clear that choosing shared hosting as a hosting option will not ruin your SEO rankings. You can also see that on many websites that are on shared hosting servers but have a good SEO ranking result.
You just have to understand what are the factors that could affect your SEO rankings as we mentioned above. So as long as you keep these factors in mind, you will be good to go.
Rely on shared hosting from HOSTILICA
Hostilica offers a variety of hosting options that are meant to suit your needs and are designed to support you in many directions, for example, Servers with 99.99% uptime, More secure with their security tools, and much more.