What is A/B testing?

A/B Testing is when you test two or more versions of a page, plugin, or section of content to compare which performs best. In web development, A/B Testing allows you to see beforehand what the end result of your SEO Optimizations will be which in turn makes it easier for you to fine-tune your page or plugin to meet your business goals and make changes if the need arises. It is one of the most important things any web designer can do.

A/B Testing benefits and use cases

There are many benefits of A/B Testing and how it can help your site. With A/B Testing, you are able to understand which version has the biggest impact on your rankings. A/B Testing saves you money by enabling you to focus your time and effort on making a great product or service and not waste money on trying to figure out which version performs best. A/B Testing is extremely flexible and allows you to run many tests simultaneously and understand how people use your product or service to optimize for usability. A/B Testing is the key to online marketing strategies that truly work.

You may ask how this helps online marketing strategies? By using A/B Tests, you can determine exactly which version/content of your website performs best and make the appropriate changes.

A/B Testing allows you to test many variations of one thing simultaneously. You may want to run two different versions of the same product/content/design and run A/B tests on each one. However, before you do A/B Testing, you should decide which versions you wish to test and how you wish to implement the changes once the tests are complete.

A/B Testing is cost-effective because you only pay for the number of visitors who perform a certain action. Typically this means you will need to send two different versions of the page. Google’s AdWords platform can efficiently track how many visitors click on an ad and how many of these visitors go on to purchase a product. A/B Testing costs less than traditional split testing because there are fewer variables for the advertiser to control. A/B Testing is ideal for small niche products that are difficult to find traffic for conventional split testing.

A/B Testing is practical for companies that want to understand their conversion rates without spending large amounts of money to conduct market research or hire consultants. A/B Testing allows you to compare two different versions of the same page without using costly Google AdWords campaigns. A/B Testing is also useful for companies with a large variety of products or services but want to test a particular aspect of their performance.  A/B Testing is also useful for companies that want to understand their overall performance and track the effectiveness of their marketing campaigns.

To perform an A/B test, you should also have a copy of your website’s source code. This allows you to detect problems in the source code that may prevent you from optimizing for A/B Testing. In addition to performing A/B Testing, you should also implement a call-to-action, also known as a trigger, so that visitors will always be prompted to enter information. A call-to-action ensures that users will perform a certain action, such as entering their first name and email address, after which they will be directed to your sales page or sales letter.

If you would like to know more about software development processes you can check out article on SDLC which explain all the processes involved in software development